Project overview

When our startup(NEXA.AI) discovered a breakthrough in on-device AI, leadership pivoted from a consumer app to a B2B platform. I was the sole designer, reporting directly to the Design Lead, and was responsible for product definition, user research, UX/UI design, design system development, and developer handoff.
We were introducing a technology with no direct market comparison—fast, private, on-device AI—into the hands of enterprises who had never seen it before.

Design Challenges

How Might We launch a working MVP in just two weeks that could show enterprise customers the potential of our model—fast, private, on-device AI—despite no comparable product in the market?

Goals

Deliver an immediate “wow” moment that demonstrates the power of edge-AI.
Bridge the gap between technical complexity and clear business value.
Create a developer experience so smooth that they can go from landing to running code in minutes.

Information

Type

AI Web App Design

Platform

Web App

My Role

UX Designer & Researcher

Design Methods

User Surveys | Personas | Competitive Analysis | Journey Maps | Content Strategy Map

Visit Nexa.AI Web

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Pre-launch Research

Once the goals were set, I moved quickly to bridge the gap between technology and user value—by understanding the model’s strengths, exploring market demand, and shaping a product value proposition that would guide every design choice.

01 Understanding the Model’s Strengths

02 Understand the Market

01 Smaller, Efficient Models

Due to increased cloud computing costs and hardware shortages, the trend is shifting towards smaller, more efficient AI models.

02 Multimodal AI

AI models capable of processing and integrating multiple types of data.

03 Enhanced NLP Capabilities

Models are becoming more adept at understanding and generating human language.

02 Define the Product’s Value

With the model’s strengths, market needs, and value proposition clear, I moved into rapid execution—designing a two-week MVP to showcase the technology, excite both audiences, and keep the build simple enough to ship on time.

Design Process

01 MVP Design

Take a look at the main pages included in the Paperfolio X Template.

Step1- Pick an industry----------

---------->Step2-Browse the main playground

Step3-Explore and copy a preset prompt----------

---------->Step4-Check the model advantages

02 Main Problems After Launch

Our MVP failed to effectively communicate the value of our product to users, resulting in low engagement, minimal API trial usage, and very few users completing critical actions like linking their bank accounts.

03 Itearation Research

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After launching the first version of our platform, we proactively gathered user feedback to understand how well the product met user needs and where improvements were necessary. We utilized platforms like Product Hunt for broad user insights and conducted several in-depth user interviews to delve deeper into specific user experiences.

To thoroughly address issues that might hinder user adoption, we revisited our user personas and divided our primary target users into two categories: non-technical users (such as business marketing staff, designers, or personnel from other departments) and technical users.