Hello, I’m Lori Cai
An Experience designer who thrives on continuous learning and
is passionate about driving industry innovation and transformation.
My story as a Designer
As a UX Creator with a background in Advertising and Business Development, I blend user-centric design with business objectives. My journey, enriched by national awards and entrepreneurial experience, has evolved from visual design to creating comprehensive user experiences.
My work spans promotional videos, advertising campaigns, software logic design, offline exhibitions, and board games, leading to mobile app and web design.
I am focusing on innovating new user experiences, and connecting them meaningfully with users.
My Broad Explorations
In the past, I have explored various academic fields, including communication, business, and even biology, and have achieved notable successes. However, in reality, I do not wish to define myself just by my major or experience, because I regard lifelong learning as a life goal. And believe in what should define me is the endless possibilities of the future.
5+ National Awards of China Advertising Competitions
3+ national business awards or research projects
5+ industries experiences
Take a look at my resume
UX Researcher in Lab
Conducting research projects in AI field.
AI Product Designer
-Designed 3 new features for the AI product and realize d building a community for target users.
-Iterated the product twice with full design system update and rebranding.
-Finished responsive design for 3 sizes of screens.
-Collaborated on designing an on-device AI Agent platform for various B2B use cases.
-Visualized the main functions of the groundbreaking product.
UX Researcher
-Applied UX Research Strategies for the "Home Beyond Earth" special exhibition.
-Conducted 27 online interviews, 2 focus group discussions, 3 round onsite kiosk observations, and 2 expert interviews on the RFID technology.
-Collected 370+ user insights and redesigned 44 Screens.
Website Designer
-Developed a user-centric IA and created a reusable design system.
-Leveraged the system to build a responsive website in collaboration with developers, and refined the design through stakeholder interviews and user testing.
Chatbot Designer
-Designed and launched a Tidio chatbot to address critical challenges students face during pre-application, application, and post-application phases.
-Conducted exhaustive research and analysis, unveiling common pain points.
-Facilitated 10 in-depth interviews and led usability testing sessions, gathering valued feedback that shaped chatbot refinements, ensuring it was tailored to its target user base.
-Post-launch observed a 32.5% reduction in FAQs to admissions officers, a 40% increase in student engagement rates, and a notable improvement in student experience satisfaction by 60%.
Product Designer
-Spearheaded the end-to-end design process to conceptualize and create Espoirer's delivery app from scratch.
-Collaborated intimately with development teams, ensuring design integrity throughout the implementation phase.
-Successfully increased delivery rate from 92% to 96%, demonstrating a sustained upward trend.
UI/UX Designer
-Teamed with diverse units to refine DrayEasy’s order management.
-Organized tests, validated design assumptions and iterated based on stakeholder feedback.
-Enabled users to locate essential information within an average of 5 seconds, resulting in an 80% increase in user efficiency and a 72% boost in user satisfaction.
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Project Coordinator
-For Tourism New Zealand, organized user-centric content, analyzed WeChat post metrics (300k+ views, 5.6k engagements), and led 3 annual campaigns with a 200,000 budget, enhancing user experience.
-With National Geographic, reviewed and optimized social media content; translated data into UX insights through monthly reports.
-For Cartier and Channel, conducted media research, matched influencers for consistent branding, and devised content strategies based on competitor analysis, enhancing overall user experience.
Cofounder
-Established the studio with students in the campus entrepreneurship incubation base, mainly undertaking local enterprise publicity and design services and school publicity projects.
-Responsible for project planning, application, and follow-up for the 2020 enrollment publicity project of the Enrollment and Employment Department of HNUST.
-Partner with 12 companies for corporate image designs with revenue of RMB 135000; negotiated business, planning projects, and following up.
-Responsible for the publicity and design project of the foreign exchange department of HNUST with revenue of RMB 50000+.
The core values that drive my work
In describing the core values that drive my work, it becomes clear that my approach is deeply rooted in a blend of interdisciplinary curiosity, critical thinking, and a relentless pursuit of innovation.
#TeamPlayer
I excel in collaborative environments, bringing a sense of unity and shared purpose to team projects.
#SelfMotivated
I consistently take initiative and push boundaries in my work.
#CanDoAttitude
My positive, solution-oriented mindset can always turn obstacles into opportunities.
#LifelongLearner
I am committed to continual growth and development, embracing new knowledge and skills with enthusiasm.
